Skinnies is a sunscreen product that launched in New Zealand in 2011. To enhance direct sales, the company behind the brand required an e-commerce website to allow for online sales. The brief was to produce a highly conceptual website with a unique attitude and visual style, whilst remaining user-friendly. Jepson Rae designed and built the e-commerce store, complete with background animations, integrated credit card payments, and a dynamic currency convertor. In addition, we also provided the copywriting service which helps reinforce the visual tongue-in-cheek “Kiwi” attitude.
